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Case Study

Therapy West

For Therapy West, I led marketing design for seven Utah locations, creating a nature-inspired website, print campaigns, and digital assets. Together, these multi-channel efforts helped bring in over 1,100 new and 1,200 returning patients.

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A laptop displaying the Therapy West website featuring a team member spotlight for Joe Howe, RPT, with a headshot and bio. The left side shows a black-and-white collage of team member portraits, while the right side highlights a blue and white section titled "About Therapy West" and "Meet Our Team."
Hands holding a brochure featuring a smiling older woman using gym equipment with a trainer beside her. The cover displays bold text that reads “Say No to Fear This New Year” in a mix of blue, black, and green. The Therapy West logo is in the top right, and the website URL appears at the bottom.
Laptop screen showing the homepage of Therapy West Physical Therapy. The page features a large hero image of a hiker standing on a mountain ridge with bold white text saying “Get Back to Life and Back to Yourself.” Navigation links and call-to-action buttons are visible at the top and bottom of the page.
A tablet screen displaying a Therapy West promotional graphic with the bold text “LET’S DO THIS!” and a subheading that reads “Start 2022 off strong with physical therapy.” The image features an older woman in a yellow top and blue leggings smiling while doing a cobra stretch on a yoga mat indoors. Therapy West’s logo and website URL are shown at the bottom.
Hands holding a magazine open to a two-page spread. The left page features three simple back pain prevention tips with accompanying photos and descriptions. The right page includes a “New Location!” announcement for Therapy West, with photos of the construction site, team members with shovels, and an excavator. Additional content highlights treatment for herniated discs and back pain solutions.
A laptop displaying the Therapy West website featuring a team member spotlight for Joe Howe, RPT, with a headshot and bio. The left side shows a black-and-white collage of team member portraits, while the right side highlights a blue and white section titled "About Therapy West" and "Meet Our Team."
Hands holding a brochure featuring a smiling older woman using gym equipment with a trainer beside her. The cover displays bold text that reads “Say No to Fear This New Year” in a mix of blue, black, and green. The Therapy West logo is in the top right, and the website URL appears at the bottom.
Laptop screen showing the homepage of Therapy West Physical Therapy. The page features a large hero image of a hiker standing on a mountain ridge with bold white text saying “Get Back to Life and Back to Yourself.” Navigation links and call-to-action buttons are visible at the top and bottom of the page.
A tablet screen displaying a Therapy West promotional graphic with the bold text “LET’S DO THIS!” and a subheading that reads “Start 2022 off strong with physical therapy.” The image features an older woman in a yellow top and blue leggings smiling while doing a cobra stretch on a yoga mat indoors. Therapy West’s logo and website URL are shown at the bottom.
Hands holding a magazine open to a two-page spread. The left page features three simple back pain prevention tips with accompanying photos and descriptions. The right page includes a “New Location!” announcement for Therapy West, with photos of the construction site, team members with shovels, and an excavator. Additional content highlights treatment for herniated discs and back pain solutions.
Project Overview

Therapy West is a multi-location clinic in Utah dedicated to helping patients recover, strengthen, and thrive through expert physical therapy. When they approached this project, the main challenge was a lack of cohesive marketing across their seven locations, with outdated materials that failed to capture the brand’s energy and patient-centered mission.

The goal was to create a unified, nature-inspired brand experience that spanned web, print, and digital channels, driving both new and returning patient growth. By refreshing the visual identity and aligning messaging, the project aimed to boost engagement, strengthen brand recognition, and increase clinic visits.

The final designs combined clean layouts with organic, welcoming visuals to reflect Therapy West’s focus on healing and movement. From the redesigned website to the coordinated print campaigns and digital assets, every element worked to make the brand approachable, professional, and easy for patients to connect with.

My Role Behind the Scenes
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Visual Identity
Website Redesign
Brand Messaging
Digital Newsletters
Social Graphics
Print Materials
Key Achievements
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Increased Leads

Multi-channel campaigns drove 1,100+ new patients, expanding Therapy West’s reach and boosting overall clinic growth.

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Revenue Growth

Integrated marketing increased appointments and repeat visits, delivering measurable gains in clinic revenue.

Enhanced Reputation

Patient-centered marketing brought 1,200+ returning patients, strengthening Therapy West’s reputation.

Market Awareness

A cohesive brand identity elevated local visibility and strengthened Therapy West’s position as a trusted leader.

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