For Waterlili Health Coaching, I developed a cohesive and scalable brand identity blending nature-inspired elements with wellness and mindfulness, helping the brand connect with its audience, build trust, and stand out in a competitive space.
Waterlili Health Coaching was created to help individuals unlock their effortless vibrancy—rediscovering the healer within while embracing the supportive community around them. The goal was to create a cohesive and scalable brand identity that harmonizes nature-inspired elements with wellness, nutrition, and mindfulness.
The project aimed to capture the essence of the brand’s mission: to guide women in their 20s-30s who feel something is missing despite leading “successful” lives. These women have tried countless diets and wellness trends but still don’t feel vibrant. The branding needed to meet them at this vulnerable moment, offering warmth, clarity, and a pathway to personal healing.
Visually, the brand focuses on waterlilies—a symbol of purity, healing, and resilience. The design journey explored ways to blend this motif with a modern, playful identity that feels personal, approachable, and uplifting.
Developed a cohesive visual identity with logo, colors, and typography reflecting Waterlili’s mission of holistic wellness and healing.
Created polished print and digital materials like business cards, brochures, and social templates to boost Waterlili’s brand visibility.
Delivered flexible brand materials like moodboards, templates, and guides for consistent use across digital, social, and print.
Crafted visual storytelling that resonates deeply with women in their 20s–30s seeking wellness guidance, balance, and personal growth.
